Increase your knowledge and get a head start on your diamond education and watch a short 4 minute video by the Gemological Institute of America “GIA” “How to choose a diamond”.

And don’t forget the “5th C” of diamond education – Canadian Diamonds!

GIA's clarity scale

GIA’s clarity scale


GIA created the 4Cs, the universal method of describing the quality of any diamond in the world

GIA created the 4Cs, the universal method of describing the quality of any diamond in the world


GIA's D - Z colour examples

GIA’s D – Z colour examples

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